Go Do. Go Try. Go Challenge.

REI Co-op President & CEO Eric Artz emphasized values and impact in this recording of the first live Albers Executive Speaker Series panel in 18 months.

With an ambitious goal to grow membership from 20 million to 50 million, Artz said their aspiration is to grow a community of 50 million who are engaged and fighting for pressing societal issues we face today such as climate change and racial equity. He also spoke about how REI is handling supply chain challenges, how he built a powerful company culture, and the advice he'd give aspiring leaders. 'Challenge yourself. Go do. Go try. When you get comfortable, force yourself to get uncomfortable, because those are the moments that you're growing.'

Hosted by Joseph M. Phillips, dean of Seattle University’s Albers School of Business and Economics, The Leadership Playbook asks top executives from the business world's most recognizable brands and companies about the stories behind their success, their leadership secrets, and the biggest obstacles they've faced and overcome. 

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