The Challenge and Promise of NIL

In April of this year, Albers' MBA in Sport and Entertainment Management hosted the Pacific Northwest Academy of Legal Studies in Business' regional conference here in Seattle. Among the sessions was a highly anticipated panel discussion on NIL.

NIL (name, image, likeness) refers to the rights of college athletes to profit from their personal brands as mandated by an NCAA policy that went into effect on July 1^st, 2021. The evolving legal landscape for NIL makes it a closely watched topic by athletes, brands, universities, and other stakeholders.

This is a recording of the panel discussion with NIL subject matter experts who are deeply immersed in the area: James Buder, Assistant Attorney General of the University of Washington; Hector Rivas, co-founder of Disruptive Sports; Debbie Spander, founder and CEO of Insight Sports Advisers; and Natalie M. Welch, assistant professor at the MBA in Sport and Entertainment Management.

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